i’m OK @ MATHS

i’m OK
@ MATHS

i’m OK @ MATHS

but there’s 1 equation

i NEVER get wrong

YUP, I DO'EM ALL!

psss... this website will look way better on your laptop.

read ‘em all

most of these got featured

Convince 'em for a new typeface
As designers, there might be a no. of reasons you want this to happen for the product...
Let’s make design relatable
An analogy around the importance of UI, UX & Interaction design in produ...
13 reasons why
you need to read this article before you start a design project
FOMO to MOFO
Product design solution proposal for sharing memes on Instagram
WHY's of some everyday apps
Some people like identifying unsolved problem areas & solutions around them; I ...

I CAN'T READ TO SAVE MY LIFE

but I like writing about design

watch ‘em all

I love telling stories
& motion design helps me share’em

I love telling stories
& motion design helps me share’em

see ‘em all

Your browser does not support HTML5 video.

see ‘em all

Your browser does not support HTML5 video.

see ‘em all

RoastRover: We put the 'mmm' in mechanism

This case study showcases a new era of coffee brewing, blending innovative technology with user-focused design.

RoastRover: We put the 'mmm' in mechanism

This case study showcases a new era of coffee brewing, blending innovative technology with user-focused design.

RoastRover: We put the 'mmm' in mechanism

This case study showcases a new era of coffee brewing, blending innovative technology with user-focused design.

An open-source mass vaccination product

We weren't ready for coronavirus but can be prepared for its cure.

An open-source mass vaccination product

We weren't ready for coronavirus but can be prepared for its cure.

An open-source mass vaccination product

We weren't ready for coronavirus but can be prepared for its cure.

Connecting those who need help with those who can

QuarantineAid.in : An open-source platform launched during COVID-19

Connecting those who need help with those who can

QuarantineAid.in : An open-source platform launched during COVID-19

Connecting those who need help with those who can

QuarantineAid.in : An open-source platform launched during COVID-19

I PROCRASTINATE MAKING CASE STUDIES

but when i get to it, I try making 'em right

Atul is one of the most methodical designers I have worked with so far. He was able to take a brief, give his own touch, and come back with something far better than what I had imagined.
Methodical, Efficient & Easy
Arunabh Kumar
Founder • TVF
From the word go we knew we had landed the right person for our product & website design. The speed at which Atul and his team were able to step up and design a very complex workflow was remarkable. As a client wouldn't have expected more in terms of quality and timely delivery. Looking forward to a long-lasting partnership with Atul and his team.
Adaptable, Efficient & Self assured
Darshan
Founder • Itorix
I worked with Atul for only one project and since then, when it comes to design, he's my go-to guy! His ability of product thinking and humanizing the design creates the magic on the screen. Putting the user first in every aspect of the product is what I borrowed from him. I'm glad to found a good friend in this professional relationship.
Fashionista, Experiential & Determined
Rahul Borude
Founder • Stamp My Visa
Atul is a quintessential UI/UX designer with a myriad of product skills and a firm understanding of the design realm. His ability to match business requirements and translate them into a UI/UX in record time makes him by far the best product designer I've worked with to date.
Passionate, Resourceful & Quintessential
Srinivas Gowda
Senior Engineer • Preqin
Atul and I share 5 years of working together, in two different organizations, and also on a couple of freelance projects. Apart from the fact that he is extremely skilled, hardworking, driven which I'd say are his normal qualities, and apply to a lot of aspects to his life, he treats every piece of work, big or small, as his own baby and works on it with an immense amount of dedication and passion. He's somebody who cannot get enough, of what he does. The fact that he keeps up-skilling himself, reading, and learning is one of his best qualities, which reflects in his work. After a 15 hour workday, he would still go back, and think, and research and be really enthusiastic about the next day to come. He loves solving problems and loves being the best at doing so. Also, brownie points for the facts that he's a really good UI UX designer, but an equally good marketing designer, thinker, illustrator, and a very friendly and helpful person to work with.
Hardworking, Passionate & a Great Friend
Aishwarya
Design Lead • Paytm Insider
I love Atul's design approach. It's really vibrant and energetic and that actually shows in the designs that you create. Most designers might shy away from taking bold design calls but you go all the way! Also, the first principle thinking is impressive. Before jumping into the solutions he takes a step back, thinks about why we are doing this, does a loootttt of research, and then creates solutions. This keeps the team tied the overall goal always
Bold, Vibrant & Passionate
Aditi Soni
Product manager • cure.fit
If I had to give Atul a title, it would be Ranbir Singh of the design team! He is so enthusiastic and hard-working that there is never a dull day at work when he is around (I hated it when he shifted to the other floor)
Positive, Fun & Expertise
Swathy G
Senior Researcher • meta
The master of creating delightful experiences, working with Atul has been an absolute pleasure. He'll push you to be innovative, is an extremely valuable team player, and most importantly, his hunger to get to his goal, come what may is applaudable.
Assertive, Empathetic & Enthu-cutlet
Tuhina Dargan
Senior Designer • cure.fit
Atul brings enthusiasm and structure to design thinking in surprising ways. He seems to have a way of imagining things for the user and bringing all these whacky stories to life.
Relentless, Insane & Bold
Vinod Bollini
Founder • Aarzoo
I've had the pleasure of working with Atul when he was an 'insert designation' at Toppr. Through the 5 years, I've known him to not only, have immaculate design sense but the acute awareness of a user's experience, and that forms the heart and soul of all the successful projects he has undertaken. Atul doesn't just deliver on projects assigned to him, but he's a thinker who assesses situations and identifies where there might be a requirement for a better experience and undertakes it himself. It's his passion for design and compassion for human behavior that makes him a great designer.
Problem solver, Trendsetter & Go-getter
Disha Seth
Senior Copywriter • McCann
I worked with Atul closely and it's rare to see a combination of great design and business sense for every project he executed. I say this again that its common to find one of it in a designer but not both. Also, otherwise, he brings in an immense discipline in his work at such a young age. Very rare to find that too. Atul is destined for great work.
Disciplined, Determined & Consistent
Rohan.K
AVP Marketing • Toppr
It is difficult for a designer to find another designer to work with who shares the same wavelength, same passion, and determination. I found that in Atul and I'm extremely ecstatic. Atul is passionate, hardworking, and has a great sense of 'good design'. This makes working with him an absolute pleasure. He has an extremely bright future ahead of him (Keep shining :)) Also, he has a good heart. (Stay alert :))
Genuine, Meticulous & Curious
Prateek.S.D
Senior Designer • cure.fit
Working with Atul had a very smooth transition for me to convert the design to code. As a developer, we have thoughts that this design or something other might not look good. But with his designs, I never have an iota of doubt. He is an amazing designer.
Best, Amazing & Perfect
Himanshu Singh
GDE • Android
In the cluttered world of the Internet, simplicity is everything. Atul manages to execute his work in the simplest of ways, without diluting the essence of the message the brand is trying to convey. His design style is clean, and he delivers on the tightest of deadlines. He adds that much-needed element of fun to work.
Muscleman, Dedicated & Extremely Creative
Uzma Fodkar
TA • BookMyShow
Collaborating with Atul has been one of the finest experiences. His ability to comprehend the most complex products and provide designs on very short timelines made it breezy!
Quick, Comprehensive & Trendy
Varenya Pandya
Senior Designer • Adobe

Atul is one of the most methodical designers I have worked with so far. He was able to take a brief, give his own touch, and come back with something far better than what I had imagined.
Methodical, Efficient & Easy
Arunabh Kumar
Founder • TVF
From the word go we knew we had landed the right person for our product & website design. The speed at which Atul and his team were able to step up and design a very complex workflow was remarkable. As a client wouldn't have expected more in terms of quality and timely delivery. Looking forward to a long-lasting partnership with Atul and his team.
Adaptable, Efficient & Self assured
Darshan
Founder • Itorix
I worked with Atul for only one project and since then, when it comes to design, he's my go-to guy! His ability of product thinking and humanizing the design creates the magic on the screen. Putting the user first in every aspect of the product is what I borrowed from him. I'm glad to found a good friend in this professional relationship.
Fashionista, Experiential & Determined
Rahul Borude
Founder • Stamp My Visa
Atul is a quintessential UI/UX designer with a myriad of product skills and a firm understanding of the design realm. His ability to match business requirements and translate them into a UI/UX in record time makes him by far the best product designer I've worked with to date.
Passionate, Resourceful & Quintessential
Srinivas Gowda
Senior Engineer • Preqin
Atul and I share 5 years of working together, in two different organizations, and also on a couple of freelance projects. Apart from the fact that he is extremely skilled, hardworking, driven which I'd say are his normal qualities, and apply to a lot of aspects to his life, he treats every piece of work, big or small, as his own baby and works on it with an immense amount of dedication and passion. He's somebody who cannot get enough, of what he does. The fact that he keeps up-skilling himself, reading, and learning is one of his best qualities, which reflects in his work. After a 15 hour workday, he would still go back, and think, and research and be really enthusiastic about the next day to come. He loves solving problems and loves being the best at doing so. Also, brownie points for the facts that he's a really good UI UX designer, but an equally good marketing designer, thinker, illustrator, and a very friendly and helpful person to work with.
Hardworking, Passionate & a Great Friend
Aishwarya
Design Lead • Paytm Insider
I love Atul's design approach. It's really vibrant and energetic and that actually shows in the designs that you create. Most designers might shy away from taking bold design calls but you go all the way! Also, the first principle thinking is impressive. Before jumping into the solutions he takes a step back, thinks about why we are doing this, does a loootttt of research, and then creates solutions. This keeps the team tied the overall goal always
Bold, Vibrant & Passionate
Aditi Soni
Product manager • cure.fit
If I had to give Atul a title, it would be Ranbir Singh of the design team! He is so enthusiastic and hard-working that there is never a dull day at work when he is around (I hated it when he shifted to the other floor)
Positive, Fun & Expertise
Swathy G
Senior Researcher • meta
The master of creating delightful experiences, working with Atul has been an absolute pleasure. He'll push you to be innovative, is an extremely valuable team player, and most importantly, his hunger to get to his goal, come what may is applaudable.
Assertive, Empathetic & Enthu-cutlet
Tuhina Dargan
Senior Designer • cure.fit
Atul brings enthusiasm and structure to design thinking in surprising ways. He seems to have a way of imagining things for the user and bringing all these whacky stories to life.
Relentless, Insane & Bold
Vinod Bollini
Founder • Aarzoo
I've had the pleasure of working with Atul when he was an 'insert designation' at Toppr. Through the 5 years, I've known him to not only, have immaculate design sense but the acute awareness of a user's experience, and that forms the heart and soul of all the successful projects he has undertaken. Atul doesn't just deliver on projects assigned to him, but he's a thinker who assesses situations and identifies where there might be a requirement for a better experience and undertakes it himself. It's his passion for design and compassion for human behavior that makes him a great designer.
Problem solver, Trendsetter & Go-getter
Disha Seth
Senior Copywriter • McCann
I worked with Atul closely and it's rare to see a combination of great design and business sense for every project he executed. I say this again that its common to find one of it in a designer but not both. Also, otherwise, he brings in an immense discipline in his work at such a young age. Very rare to find that too. Atul is destined for great work.
Disciplined, Determined & Consistent
Rohan.K
AVP Marketing • Toppr
It is difficult for a designer to find another designer to work with who shares the same wavelength, same passion, and determination. I found that in Atul and I'm extremely ecstatic. Atul is passionate, hardworking, and has a great sense of 'good design'. This makes working with him an absolute pleasure. He has an extremely bright future ahead of him (Keep shining :)) Also, he has a good heart. (Stay alert :))
Genuine, Meticulous & Curious
Prateek.S.D
Senior Designer • cure.fit
Working with Atul had a very smooth transition for me to convert the design to code. As a developer, we have thoughts that this design or something other might not look good. But with his designs, I never have an iota of doubt. He is an amazing designer.
Best, Amazing & Perfect
Himanshu Singh
GDE • Android
In the cluttered world of the Internet, simplicity is everything. Atul manages to execute his work in the simplest of ways, without diluting the essence of the message the brand is trying to convey. His design style is clean, and he delivers on the tightest of deadlines. He adds that much-needed element of fun to work.
Muscleman, Dedicated & Extremely Creative
Uzma Fodkar
TA • BookMyShow
Collaborating with Atul has been one of the finest experiences. His ability to comprehend the most complex products and provide designs on very short timelines made it breezy!
Quick, Comprehensive & Trendy
Varenya Pandya
Senior Designer • Adobe

THE BEST THING ABOUT DESIGN

is, it's all about the people

Integrating motion in your workflows
for Polygon design team • design team session
Motion beyond delight
for Nykaa design team • design team session
Importance of interaction design
for Cleartax design team • design team session
motion beyond delight
by Friends of Figma • Design community session
Motion beyond delight
by Edutribe • Design community session
Let's talk user experience design
by Luova foundation • Techign summit 2k21
Panelist at UX B'lore meetup
by Design Sundays • Design community meetup
Home and central experiences
for CRED • Neopop launch event

Integrating motion in your workflows
for Polygon design team • design team session
Motion beyond delight
for Nykaa design team • design team session
Importance of interaction design
for Cleartax design team • design team session
motion beyond delight
by Friends of Figma • Design community session
Motion beyond delight
by Edutribe • Design community session
Let's talk user experience design
by Luova foundation • Techign summit 2k21
Panelist at UX B'lore meetup
by Design Sundays • Design community meetup
Home and central experiences
for CRED • Neopop launch event